It was then that Mokhtar turned to his friend and mentor Willem Boot, co-founder of the Coffee for Peace in Colombia initiative, an international brand and platform for specialty coffee from post-conflict communities around Colombia. Coffee for Peace involves more than 10,000 coffee farming families in different regions of Colombia providing a platform for both economic success and hope for a more unified, peaceful future. This model resonated with Mokhtar. When Mokhtar shared his vision with Willem, it spoke to Willem’s life long passion for working towards peace and prosperity through coffee. This shared belief in the power of coffee to transform communities and shared commitment to working with coffee stakeholders in Yemen to bring about this vision, became the basis for them co-founding The Mokha Institute.